A brick-and-mortar wellness brand needed a digital home. We built it.
Moda Wellness had a strong physical presence and zero digital product. We became the partner that turned their brand into an app — navigating delayed APIs, unpredictable timelines, and a shared creative process that made the work better.
The project was full of external dependencies — and that's what made it interesting.
Moda Wellness knew their clients, knew their brand, and knew what they wanted to feel — they just needed a partner to translate it into a digital experience. We came in as that partner.
Nothing ran on a straight line. We stayed the course anyway.
Three distinct forces slowed the project — none of them design problems, all of them problems we had to design around.
Corporate red tape blocked API access before we could even begin
Routing requests through legal and corporate channels meant waiting weeks for integrations. We maintained momentum where we could and planned around the gaps.
Sparse client availability stretched the timeline well beyond the original schedule
Stakeholder time was hard to predict. Meetings were postponed, check-ins rescheduled. The timeline moved — and we moved with it without losing direction.
A separate agency owned the brand — every design choice had to prove it knew that
We weren't building from scratch. Every screen had to speak a visual language we didn't create. It kept our decisions accountable and the product cohesive.
Every decision passed through two sets of eyes before it moved forward.
Design went to the design director, then to the developer. That three-stage chain meant every choice was tested creatively and technically — and the work was stronger for it.
Five labeled tabs at smaller screens wasn't going to work.
Development requirements made the original nav unworkable at small breakpoints. We stripped the labels, kept the icons, and freed up space — then figured out where to put an AI feature that didn't have a name yet.
We proposed bottom-left for the AI entry point. The client came back wanting it to float slightly above the nav — sitting between content and controls, belonging to neither. We made it work.
We leaned into "surprise and delight" — and the agency felt it.
Using Figma Make, I accelerated exploration without sacrificing craft. Every prompt was framed around "surprise and delight" — not as a vibe, but as the actual working brief. Stakeholders saw their ideas reflected back in a way that finally felt right and moved forward with confidence.
A spa-like home that sets the tone before a single tap
Designed to feel like arrival — calm, considered, and communicating the Moda brand before anyone scrolls.
Provider profiles that put a face to the care
Credentials, specialties, and approach — so clients book with someone they already feel connected to.
Articles woven into the experience, not bolted on
Editorial content lives naturally in the app, keeping clients engaged between appointments.
Patient portal access without leaving the app
Records and history surfaced in-app so clients never context-switch mid-journey.
Service listings with everything a first-timer needs
Prep (parking, physical), what to expect, and detailed post-care guidance — all on the service page.
Healing guidance that respects sunlight and social life
Aftercare for aesthetic procedures addresses the real questions — sunlight timelines, social situations, and what to watch for.
Clients didn't have to imagine what their feedback would look like. They watched it happen.
During design reviews, I updated designs in real time as the conversation unfolded. No follow-up decks. No waiting until next week. Clients left each session having already seen their ideas in the work — and that built the confidence to keep the project moving.
Designs updated in real time during stakeholder review sessions — feedback resolved in the room, not in a follow-up email chain.
Follow-up decks needed. Every review ended with aligned stakeholders and confirmed next steps.
The first thing a client sees is the icon. The second is how it loads.
Beyond the screens, I designed the app icon and the loading animation — the two moments that frame every session before a user gets anywhere in the app.
Every constraint shaped a better product. Launch is close.
The delays, the shared creative ownership, the unpredictable availability — none of it was ideal. But the product that came out is one Moda Wellness can grow into, and one their clients will actually want to use.